News & Announcements

DestinAsian – It has been seven years since the closure and demolition of Kuala Lumpur’s beloved Hotel Equatorial, once a byword for ’70s glamour. Now, a new, rebranded incarnation stands in the same prime location on Jalan Sultan Ismail – EQ, a 52-story property with a modern and sophisticated persona.

TimChew.net – When the original Hotel Equatorial opened its doors in Kuala Lumpur back in 1973, it was the talk of the town and quickly gained a reputation as a premier five-star destination. Fast forward to 2012 and the hotel was almost 40 years old and thus the owners decided to close it for redevelopment. Well the redevelopment took almost seven years (takes time to safely knock down a building and construct an entirely new one!) and the new Equatorial Plaza reopened its doors (albeit a soft launch) on 1 March 2019.

BFM89.9 – What was the reason for rebuilding and rebranding EQ? What does EQ symbolize? What makes EQ different from other Hotel Equatorial hotels? Tune in to Robert Lagerwey, General Manager of EQ Kuala Lumpur as he shares about Rebuilding and Rebranding EQ.

Gaya Travel Magazine – The Hotel Equatorial Group is proud to announce the return of an iconic name within Kuala Lumpur’s hotel industry. Carrying a new identity, EQ marks a continuing chapter for the Hotel Equatorial brand that embodies high standards of service and hospitality it has established over the years.

Architecture Malaysia – Like many buildings along that famous strip, the all-concrete Equatorial was a quintessential product of the seventies, inevitably capitulating to 21st-century realities with its 2012 demise. What stands in its place in 2019, though dispossessed of erstwhile similarity, nevertheless captures in its own fashion, the same pioneering spirit of yesteryear. Bigger, bolder and better, the Plaza Equatorial has returned.